Puffer Jacket (Rainbow Stripe)
Trumpet tank dress in watercolor stripe
Primary Clothing seeks to rebuild the standard for sustainable kids clothing. They believe in an ethos of every color for every kid, no written labels, no slogans, and super soft, eco-friendly fabrics.
Years ago, when co-founders Galyn and Christina were shopping for their own kids clothing, they found many things that did not make sense. Pink for girls and blue for boys. Quality that was not affordable. And slogans on every product, telling kids what they should be. They also care for Earth so all of their lines of eco-friendly kids clothes take our planet into heavy consideration.
With a commitment towards sustainability, Primary consistently raises their standards to keep moving forward. To them, sustainability is about being intentional and avoiding trend-focused fast fashion. Unlike other clothing brands, Primary Clothing focuses on certified organic cotton. That way you can feel safe about the clothing your little ones are wearing. Browse through some of our favorites and explore Primary’s sustainable kids clothing.