7 Vegan Mascaras for an Animal-Friendly Routine

There are a lot of reasons to choose vegan mascaras over any other type. Unlike conventional products, cruelty-free mascaras can suit everyone that wants to add a little edge to their eyelashes. From gentle formulas suitable for sensitive eyes to uniquely eco-friendly refillable mascaras, vegan products have it covered. You won’t have to compromise, because our top choices are here to help.

Why Vegan Is Our Top Choice

To find the best cruelty-free mascara, you have to look out for a vegan formula too. When a company tags a product vegan, it means they created it with zero animal-derived ingredients. For instance, we love 100% Pure’s Maracuja Mascara for its vegan fruit-pigmented formula complete with organic aloe vera. Secondly, Pyt creates a vegan waterproof mascara with an innovative tube sourced from recycled materials. Third, Sappho offers a vegan formula that’s buildable but gentle enough to be washed off with water. We appreciate their verified ethically-sourced ingredients and inclusion of plant-based waxes to create a maximum-impact mascara.

Organic Options

Some of the best vegan mascara options also feature organic ingredients in gentle, plant-based formulas. Unfortunately, a product that advertises as organic can still have the ingredients you’re trying to avoid as many chemicals qualify as natural and organic too. To remedy this, we’ve gone through the ingredient lists to make sure they meet the standards important to us; those of non-toxic and eco-friendly practices. The Organic Skin Co’s vegan mascara features a natural formula with 72.9% organic ingredients. Zao Organics’ Mascara utilizes aloe vera in their refillable mascara tube. This makes it simple to cut down on needless waste.


Looking for more makeup products to replace your less sustainable ones? Try natural foundation for a clean base followed by a pop of color with natural eyeshadow or natural lip color. Don’t forget the sunscreen moisturizer! Here are some of our favorite vegan sunscreens that get the job done.

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